President MooreDesign Associates

Moore is an internationally renowned designer and gerontologist, serving as a leading authority on consumer lifespan behaviors and requirements. For a period of four years (1979-1982), in an exceptional and daring experiment, Moore traveled throughout the United States and Canada disguised as women more than eighty years of age. With her body altered to simulate the normal sensory changes associated with aging, she was able to respond to people, products, and environments as an elder.

Her broad range of experience includes Communication Design, Design Research, Environmental Design, Package Design, Product Design, Service Design, Transportation Design, UX Design, Market Analysis, and Product Positioning. Clients include: AT&T, Baxter Healthcare, Bell Communication, BOEING, Canadair, Citibank, Colgate Palmolive, Corning Glass, FORD Motor Company, General Electric, Hill-Rom, Herman Miller Healthcare, Hong Kong Mass Transit, Honolulu Light Rail, Japan Mass Transit, Johnson & Johnson, SC Johnson Wax Company, Kimberly Clark Corporation, Kaiser Permanente, Kraft General Foods, LG Electronics, LOrad, Lowe’s, NASA, NEC, Norelco NA, Merck, Sharp and Dohme, Marriott, Maytag, Monsanto, OXO, Pfizer, Playtex, Procter & Gamble, Schering-Plough, Searle Labs, Seoul Design City Project, Sky Train Phoenix AZ, Sunbeam, 3M, Toyota Motor Corp, Valley Metro Rail, Walgreen’s, and Whirlpool.

Since 1990, Moore has designed more than 300 Physical Medicine & Rehabilitation Environments for healthcare facilities throughout North America, Europe, China and Japan. A frequent international lecturer and media guest, Moore is the author of numerous articles and the books DISGUISED: A True Story, Ageing, Ingenuity & Design [2015], and OUCH! Why
Bad Design Hurts [in works].

Moore holds undergraduate degrees in Industrial and Communication Design from the Rochester Institute of Technology (Awarded “Alumna of the Year” 1984), completion of Advanced Studies in Biomechanics at NY University’s Medical School; graduate degrees inPsychology and Gerontology, Columbia University.

She was selected for the American Rehabilitation Association 1996 Community Service Award, for advancing independence and quality of life with environmental design, the American Hospital Association’s 1996 NOVA Award for the “Family Road” Care Centers, holistic health environments for the promotion of appropriate childcare & parenting, the 2005 American Occupational Therapists Association’s Leadership Award; the 2006 American Society of Interior Designers Humanitarian Award. Moore is a Fellow of the Industrial Designers Society of
America and in 2016 was named one of The Most Notable American Industrial Designers in the history of the field. Moore received the 1997 Professional Recognition Award by the Arizona Design Institute for fostering Excellence in Design Education and has lectured throughout the Americas, Australia, China, Europe, Korea, Japan, New Zealand; Russia.

ID Magazine selected Moore as one of The 40 Most Socially Conscious Designers in the world. ABC World News featured Moore as one of 50 Americans Defining the New Millennium. In
2000, a consortium of news editors named her as one of The 100 Most Important Women in America.

In 2012 Moore was inducted into The Rochester Institute of Technology’s “INNOVATORS Hall of Fame” and named a Doctor of Fine Arts by Syracuse University for serving as a “guiding force for a more humane and livable world, blazing a path for inclusiveness, as a true leader in the movement of Universal Design.” Hasselt University awarded Moore a PhD (2019), Sheffield Hallam University in 2021, the College for Creative Studies in 2022 and the Rochester Institute of Technology in 2024. Moore delivered a Commencement Address for Hasselt University (2019), Sheffield Hallam University (2021), the College for Creative Studies (2022), and the Rochester Institute of Technology (2024).

Moore has been honored with the Cooper Hewitt’s prestigious National Design Award as 2019’s Design Mind. The Center for Health Design honored Moore with the 2020 CHANGEMAKER Award. In 2022, the National Association of Schools for Art and Design honored Moore with their Citation Award, and the World Design Organization selected Moore for the World Design Medal, presented at the 2023 World Design Congress in Tokyo. Moore is the 2024 recipient of the Sir Misha Black Medal for her significant contribution to design education throughout her career.